Most of the popular review sites create an external image of a business in the social world. AirVote is an internal tool. Your customers will use it to tell you in real-time the truth about your services. This helps you fix small issues before they become big and before they show up in Facebook/Google/Yelp as a negative review.
Popular review sites require going to the site, sign-in, and type comments. Reviews and comments are usually visible to everyone including the reviewer’s circle of friends. That’s why statistically only 2 percent of customers submit external reviews. Usually when they are either very happy or very frustrated. In comparison, with the anonymous, one-tap QR smiley scan your customers vote on-the-go and can be honest about their level of satisfaction. Our real life metrics are loud and clear that the customers do vote, and in large numbers – certainly large enough to catch a good or a bad trend.
This is true – those customers will not be able to vote using AirVote. However:
-They will also be less likely to go to popular social review sites and hurt your brand by submitting a bad review. It is a more technically savvy audience who would do that – and they are most likely to know how to scan a QR code
-You do not need 100 people to vote and tell you that your restrooms need cleaning. If you are watching the dashboard daily, just a couple of votes are enough to show the problem or a trend